Which schema type should I use?

Use Organization for company home pages, Article or BlogPosting for blog posts, Product (+ Offer) for e-commerce items, FAQPage for FAQs, HowTo for step-by-step guides, Event for events, LocalBusiness for store info pages, and Recipe for recipes. Combining WebSite + Organization on the home page is standard practice.

Can I include multiple schemas on one page?

Yes. You can either place multiple tags or wrap them in a single @graph array. The @graph form is preferred — it lets entities reference each other via @id and is recommended by Google. Example: WebSite + Organization + BreadcrumbList in one @graph.

What does it take to appear in Rich Results?

(1) Provide every required property Google specifies (e.g. Article needs headline, image, author, datePublished, publisher; Product needs name, image, offers, aggregateRating). (2) Zero errors in Search Console. (3) The data must reflect content actually visible on the page (no hidden text). (4) The page must be indexed by Google. Aim for zero warnings in Rich Results Test.

Do AI crawlers like GPTBot and ClaudeBot read JSON-LD?

Yes, strongly recommended. LLM crawlers like GPTBot, ClaudeBot and PerplexityBot prioritize structured data to extract entities, authors, publish dates and FAQ questions with high confidence. For LLMO (LLM optimization) proper JSON-LD significantly increases citation rates. At minimum, set Article author / datePublished / publisher, plus site-wide Organization + WebSite.

🧩 JSON-LD Generator

Build schema.org structured data (JSON-LD) for 9 major types in real time. Fill the form for Organization, WebSite, Article, Product, FAQPage, HowTo, Event, LocalBusiness, or Recipe — copy or download a Google Rich Results-ready snippet.

✅ 100% free · no signup · in-browser · nothing is uploaded to a server

🔒 About Privacy

・All input is processed entirely in your browser
・No server transmission, no storage, no logs
・No signup, no login, no payment

Schema type

🧪 Open Google Rich Results Test

name *

url *

logo

sameAs SNS links (one per line)

contactPoint telephone

contactType

📋 Generated JSON-LD

<script> wrap

💡 To include multiple schemas on one page, wrap them in a single @graph array to avoid duplicates. Paste into Rich Results Test to validate.

📖 How to Use

1

Choose a schema type

Select from Organization, WebSite, Article, Product, FAQPage, HowTo, Event, LocalBusiness, or Recipe in the dropdown.
2

Fill required fields

Required fields are marked with *. The output panel updates as you type.
3

Copy or download

Tick the wrap checkbox for a ready-to-paste <script> tag. Insert into the <head> of your HTML.
4

Validate with Rich Results Test

Paste into Google Rich Results Test to confirm Google can parse it.

❓ FAQ

What is JSON-LD?

JSON-LD (JSON for Linking Data) is the W3C-recommended way to express schema.org vocabulary as JSON. Google, Bing and Yandex officially support it, and unlike Microdata or RDFa it does not pollute your HTML markup — making it the de-facto SEO standard. Place it inside a